Robbing people of the ability to see enormous opportunities directly Essay

Robbing people of the ability to see enormous opportunities directly in front of them - Essay Example In this way, three of the readings which have been engaged during the course of the semester will be utilized to prove that the current system of opportunity and potential that exists for the individual within the United States is ultimately divorced from the reality, which t is oftentimes associated with such terms as the American dream. In such a manner, it will be the goal of this author to prove to the reader why the United States, in its present form, promises a hopeless situation for many participants within its society. Although it is not hard to disagree with such talking heads as Rush Limbaugh, the point that he made with regards to disagreeing with the overall level of potential and opportunity that exists within the United States was yet another example of some of the ridiculous things that he has said during the course of his career. What Limbaugh said was the following: â€Å"Such an understanding robs people of the ability to see the enormous opportunities directly in front of them†. ... ay engage with are necessarily far different than the level of potential and opportunity that a lower class or desperately poor individual would have to leverage/draw upon. Taking the case of â€Å"The Lesson†, the reader can instantly note that the narrator of the piece effectively differentiates society into two distinct groups: those that escape desperate poverty and those that continue to struggle with the painful realities of life defined by want and hardship. Such a difference is shown with regards to some of the conversations that take place near the shop windows that exhibit goods that the girls have never seen before, nor have any idea how they should be utilized. Junebug says in her conversation with Big Butt and Miss Moore, â€Å"’What’s a paperweight?’†¦Ã¢â‚¬â„¢To weigh paper with dumbbell’†¦Ã¢â‚¬â„¢Not exactly, it is used to weigh paper down so it won’t scatter and make your desk untidy’†¦Ã¢â‚¬â„¢I don†™t even have a desk’† (Bambara 267). This difference with regards to the way in which different cultures exist and experience life in different dimensions helps to show the fact that the opportunity that exists for one given socioeconomic class and the opportunity and reality that exists for another are entirely different. As a means of further highlighting such a truth, Barbara Ehrenreich’s piece entitled â€Å"Serving in Florida† underscores the economic realities that exist for those individuals that have not had the fortune of receiving a college degree or making a career in any other way. Seeking to perform research with regards to how individuals at the very bottom layers of the socioeconomic chain seek to make a way for themselves, Ehrenreich sets out to engage in two minimum wage jobs at 60 + hours a week just as a means to provide for herself. The

Consumer-brand relationships Essay Example | Topics and Well Written Essays - 5000 words

Consumer-brand relationships - Essay Example When the concept of branding is applied in the marketing strategies, there is a huge possibility that an effective consumer-brand relationship is created. The marketing experts have realised that the customers have become more informed and have easy access to a wide range of choices and the only way to get competitive advantage in the respective market is to strengthen the consumer-brand relationship which means getting the customers emotionally involved with the brand (Bengtsson, Bardhi & Venkatramann, 2010). It is stated by Frank et al. (2010) that the companies that will ensure that they create a highly gripping, pleasurable, consistent and compelling experience of brand for their customers which will enable it to get the top ranking in the market. However, the companies that strive to strengthen their brand just to obtain monetary benefits or don’t take account of the customer’s preferences are often unable to create a healthy relationship with their customers. ... Theoretical perspectives of Consumer-brand relationships Brand has been defined by many researchers in different ways as there is no concrete definition for this terminology. The most easiest and raw description of a brand is â€Å"awareness about a product or service offering† (Thomson, MacInnis & Park, 2005). According to Carlson, Donavan and Cumiskey (2009), a firm has to promote its brand which comprises of creating a name, broadcasting it to the target market and then implementing it on its corporate identity or the set of service or product offerings; the brand is the key element that highlights the presence of a company and its product or service in the market. Every organisation has to market its brand so that it can create a brand identity which is the set of associations that consumers develop about a certain brand (Bauer, Heinrich & Martin, 2007). For instance, Disney World is considered to be the best place for fun, adventure and enjoyment; it is the destination th at everyone wants to go to have the spectacular experience of their lives with family and friends. Disney World has further strengthened its brand image by making valuable additions in its service offerings so that it can meet the changing demands of its consumers. In order to create a good and effective consumer-brand relationship, the marketing managers of a company have to use the logos, taglines, product attributes and other aspects in the marketing activities to differentiate the brand from its competitors (Carroll & Ahuvia, 2006). The basic requirement of strengthening the brand-consumer relationship is to give the most sensational brand experience to the customers by using all available sources such as promotional events, advertising, Websites and Customer Relationship